top of page
back_orange.jpg
Assertive Culture Development
Stop Managing Your Team’s Fear.
Help Teams Manage It Themselves.

Unlock unprompted communication, make meetings more efficient, and give leaders more energy to focus on guiding the team—instead of managing everyone's emotions.

Tomoka yellowish version.png

Psychological safety isn’t enough.

It ensures people aren't over-punished for small mistakes, but it stops there. It does not teach individuals how to manage their own fear of speaking up.

Stop "helping" people speak.

Using round-robins or calling on quiet members creates dependency. It gets opinions today, but delays their ability to manage their own fear and speak up on their own.

Decentralize fear management.

We shift the burden of managing fear from the manager to the individual. This frees up the leader's energy to move away from constant facilitation and focus on bigger issues and vision.

blobAsset 15_3x-8.png

BEMi's Mission

Breaking the Silence in Discussions, Igniting Organizational Communication

We provide support to help companies establish an assertive culture.

Every member is empowered to speak up, accelerating meetings, problem-solving, decision-making, and innovation.

BEMi's Assertive Development Programs

BEMi's services are used by a wide variety of clients.

アサーティブグループトレーニング

Group training

Group training for up to 12 participants. Over the course of 10 sessions, each approximately 2 hours long, participants will tackle various challenges aimed at developing global talent.

Company-Wide events

An interactive event that the entire company can participate in. Also available online, making the number of participants virtually unlimited. A special event lasting approximately 90 minutes.

1-to-1 coaching

Personalized one-on-one training sessions.

Each session lasts about one hour, focusing on advanced and comprehensive talent development.

"Assertive Deep"

A program designed for companies aiming to profoundly and sustainably transform their corporate culture. Striving for the best results in the shortest time.

BEMi helps passive teams within companies to confidently express themselves!

In the workplace, assertiveness is particularly crucial when facing unprepared or unexpected situations. The true barrier to assertiveness isn't skills or language—it's fear. BEMi supports teams and companies in overcoming this fear, helping them naturally find their voice.

As experts with over 15 years of experience in the field of assertiveness, we have partnered with various clients to build exceptional teams. Together with BEMi, let's conquer the fear of silence and create teams that speak up with confidence.

The Common Definition of "Assertive" is Wrong! The typical definition of assertiveness is often said to be about respecting oneself while also respecting others. However, this is incorrect. Why is the common definition of assertiveness wrong? The explanation is simple. If someone believes that you voicing your opinion is rude, who can truly judge whether you were respectful or not? Assertiveness isn't about respect; it's about honestly expressing your thoughts, even if it makes others uncomfortable.

BEMi CEO icon

Listen to the CEO's Explanation in Japanese

(English subtitles also available)

blobAsset 15_3x-8.png

Please feel free to contact us!

At BEMi, we provide training to build teams that can speak up with confidence. We tailor our programs to offer the best solutions for each company. Please feel free to contact us to get started!

  • 2135792_email_mail_open_outline_icon
  • 1419838_media_online_social_tube_you_icon
  • 8546794_linkedin_icon
  • 5282544_camera_instagram_social media_social network_instagram logo_icon

@2026 BEMi Consulting, Co., Ltd.

bottom of page